Curtains drawn, they pull up one by one, with fans rushing to peer through the curtain cracks, hoping to get a glimpse of a rider – I actually heard one guy claim “that is Ballan’s leg!” Mechanics remove bikes from racks and the parade of bikes begins. Perfectly built and pristine, bikes are lined up for public viewing by the team buses (but no touching – the unsaid rule). This moment, maybe more than any, is the biggest sales pitch for any brand in the bike business…. more
Great write up and great shots from Elcyclista at Milan-San Remo.