Le Coq Sportif recently announced that they will in 2012 become the official supplier and sponsor of the Tour de France. Le Coq have a solid 40 year history with cycling and Le Tour so it is very much like a long lost brother returning home to his family.
It’ll be great to see the Coq adorning the maillot jaune again and I might also add at this point that the jerseys will be manufactured in, well, in France of course!
More info as it comes.
Tags: 2012, grand tour, jersey, le coq sportif, maillot jaune, race, tdf, tour de france
June 17, 2011 at 7:36 pm |
About time too. I’ve a couple of L’Etape kits made by the nasty Swoosh and they’re awful. What next, Rapha sponsoring TofB?
June 17, 2011 at 7:58 pm |
French jerseys – French race… perfect.
Rapha sponsoring the ToB would be nice too wouldn’t it… although I think they’d be more concerned with winning the race than anything else!