Image: Presse photos.
Le Coq Sportif recently announced that they will in 2012 become the official supplier and sponsor of the Tour de France. Le Coq have a solid 40 year history with cycling and Le Tour so it is very much like a long lost brother returning home to his family.
It’ll be great to see the Coq adorning the maillot jaune again and I might also add at this point that the jerseys will be manufactured in, well, in France of course!
More info as it comes.
Is this the most advanced bicycle in the world? Oh wait, this isn’t weightweenies.
Ok then, let’s just take a moment to breath it in… go ahead and peep the beauty and craftmanship of the pictured McLaren for Specialized ‘Venge’ bike.
It’s incredible, Non? Yep.
That is all.
Music, a design studio in Manchester got BMX as their nominated sport and created posters by getting BMX riders to ride around in paint in a warehouse. Each bike used started off completely white.
“Music were one of the 30 agencies invited by Grafik to design a poster celebrating an Olympic sport for their exhibition that was part of London Design Festival,” explains Music’s Ali Johnson.
“We were asked to design a poster for BMX, which was a stroke of genius/fate because Manchester is the home of British Cycling and Team GB. We enlisted the help of 3 young members of Manchester BMX Club and their coach Sam Foakes (former World No.1 Flatland BMX Champion) who helped us ‘make the posters’. It’s them on the bikes in the film…not us…we’d have fallen off!
We then persuaded Olympic 2010 BMX hopeful (and Manchester based) Shanaze Reade to sign 100 of them. All proceeds going to the British Paralympic Fund and the charity Right To Play.”
See more here.
