Posts Tagged ‘hackney downs’

LCS and The London open.

August 8, 2011

This summer, French sportswear brand le coq sportif became an official sponsor of the London Open 2011 Bike Polo event. The tournament took place from Saturday 30th – Sunday 31st July on Hackney Downs, East London.

Bike polo players from around the World battled it out over the two day event. The tournament, which follows the European and World Championship tour, proved to be an exciting finish to the season. A total of 52 teams, each consisting of three players, competed in the London Open 2011. But it was the German team “Supersonic” who dominated in the final, against “Call me Daddy” and went on to win the much anticipated final on the Sunday evening.

As an official sponsor of the London Open 2011 Bike Polo event, le coq sportif was on site to showcase a selection of L’Eroica Cycling jerseys and vintage imagery from past cycling events, including the Tour de France and L’Eroica Cycle Race, within a le coq sportif area, celebrating the brands rich heritage in cycling and deep French roots. A le coq sportif pétanque pit proved popular with not only the 1,400 strong crowd of spectators who enjoyed experiencing the much loved French game of Boules, dating back to the 1900’s, but also the players who were in need of a well earned break in between games. A seated area, complete with deck chairs and a parasol provided a retreat away from the heat, as temperatures sored over the weekend.

Le coq sportif’s commitment to cycling continues.

Advertisements

Le Coq and the London open.

July 20, 2011

This summer, iconic French sportswear brand Le coq sportif shall become an official sponsor of the London Open 2011 Bike Polo event. The event shall take place from Saturday 30th – Sunday 31st July on Hackney Downs, East London.

Bike polo players from around the World are invited to compete at the tournament which follows the European and World Championship tour and is the final event of the summer. Around 60 teams are expected to compete at the London Open 2011.

As an official sponsor, le coq sportif shall be showcasing a selection of L’Eroica product and vintage imagery from past cycling events within a le coq sportif area, celebrating the brands rich heritage in cycling and deep French roots. Outside, a le coq sportif pétanque court will be found along with a seated area, where event supporters are able to either relax or participate in mini games of the much loved French game of boules, which originated in Southern France back in the early 1900’s.

Last year’s bike polo event was attended by over 1,000 people, including players, supporters and families, local residents and passer-by’s. This year’s attendance is set to rise as the site increases to hold three purpose-built polo courts, marquees, a family and spectator picnic area, a range of food stalls, a secure locked bike area and referee stands.

Like bike polo? Get involved. I’m sure the Birmingham teams will be in full effect! Work permitting I’ll be there at the side lines armed with an air horn and a big set of lungs.

Le Coq Sportif.

London Hardcourt bike polo association.
Birmingham bike polo.


%d bloggers like this: